How We Track Data on arariusium
Understanding the technology behind your browsing experience and what it means for your privacy
Look, we're going to be straight with you about tracking. Most financial analysis platforms collect data about how you use their services. We're no different. But here's what matters – you should know exactly what we're doing and why.
This page explains how arariusium.com uses cookies and similar tracking methods. We've tried to make this actually readable instead of the usual legal jargon that nobody ever gets through. If something's unclear, reach out. We're happy to explain further.
Current Status
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What Tracking Technology Actually Does
Cookies are small text files that websites store on your device. They remember things about your visit – preferences, login status, which pages you viewed. Some stay for a single session, others stick around for months.
Beyond traditional cookies, we also use pixels (tiny invisible images that track when something loads), local storage (similar to cookies but with more capacity), and analytics scripts that monitor how people navigate our platform.
None of this is particularly sinister. It's standard web technology. But it does mean we're collecting data about your behavior on our site, and you deserve transparency about that.
The Four Types We Use
Essential Operations
These keep the site functioning. Login authentication, security features, basic navigation memory. You can't opt out of these because they're literally required for the platform to work. Without them, you wouldn't be able to access your account or use our financial analysis tools.
Functional Preferences
These remember your choices – dashboard layout, which reports you view most often, notification settings. They make the experience less repetitive. Not strictly necessary, but they save you from reconfiguring everything each visit.
Analytics Data
We track which features get used, where people spend time, what causes confusion. This helps us figure out what's working and what needs improvement. It's aggregated data – we're looking at patterns, not individual behavior.
Marketing Tracking
These follow your activity to show relevant ads and measure campaign effectiveness. If you've ever searched for something and then seen ads for it everywhere – that's this type of tracking. It's the category most people find intrusive, which is why you can reject it below.
Why We Actually Need This Data
Here's the honest reason: running a financial analysis platform means understanding how businesses interact with complex data tools. When someone struggles with a particular feature, we need to know so we can fix it. When a report format proves useful, we want to expand on it.
Specific Examples
- If users consistently abandon the cash flow projection tool halfway through, that tells us the interface is too complicated
- When people repeatedly access certain financial ratios, we know to make those more prominent
- Tracking login patterns helps us identify security issues before they become problems
- Understanding peak usage times helps us schedule maintenance without disrupting your work
The marketing tracking is more straightforward – it helps us reach potential clients who might benefit from our services. And yes, it also helps us not waste money advertising to people who have no interest in financial analysis tools.
How Long Data Stays Around
Session cookies disappear when you close your browser. That's typically our login tokens and temporary navigation data. Persistent cookies stick around longer – anywhere from 30 days to two years depending on their purpose.
Analytics data gets aggregated within 30 days and then the individual tracking information gets deleted. We're not building permanent profiles of your browsing habits. Marketing cookies typically last 90 days, which is industry standard for campaign tracking.
You can clear all of this manually through your browser settings whenever you want. That's your right and we're not going to make it difficult.
Managing Your Browser Settings
Every major browser lets you control cookies. The settings are usually buried a bit, so here's where to find them:
Chrome
Settings → Privacy and security → Cookies and other site data. You can block third-party cookies or clear everything stored.
Firefox
Options → Privacy & Security → Cookies and Site Data. Firefox has good granular controls and a "delete data when closing" option.
Safari
Preferences → Privacy → Manage Website Data. Safari blocks most third-party cookies by default on recent versions.
Edge
Settings → Cookies and site permissions → Manage and delete cookies. Similar controls to Chrome since they share underlying technology.
Blocking all cookies will break functionality on most modern websites, including ours. But blocking third-party tracking cookies while allowing first-party ones usually works fine.
Changes to This Policy
Web technology changes. Regulations evolve. We might add new analytics tools or drop old ones. When we make significant changes to how we track data, we'll update this page and notify active users.
We're not going to email you every time we adjust a cookie expiration date. But if we start collecting new categories of information or sharing data with new third parties, you'll hear about it.
Questions About Our Tracking Practices?
If something here doesn't make sense or you want more details about specific cookies, get in touch.
Email us at info@arariusium.com or call +61 417 150 261
Our office at 72 William St, Rockhampton QLD 4700 is open for in-person discussions too.
Last updated: January 2025